Social media platforms have become an essential tool for any brand aspiring to build a strong presence in the digital space. However, managing these platforms effectively requires the skills of a social media manager. In this article, we’ll explore the most essential steps and tools needed to manage social media platforms in a way that contributes to achieving your digital marketing goals.

Best practices in managing social media platforms:

1- Determine the objectives and target audiences.

Setting clear, measurable goals is the right start for social media management. Do you want to increase reach and exposure? Drive sales? Strengthen brand loyalty? Based on these goals, you need to define your target audiences and choose the most appropriate platforms for communicating with them.

2- Create valuable and attractive content

After defining your goals and target audiences, it’s time to create engaging and valuable content for your followers. Rely on a variety of content, including text, images, videos, and live broadcasts. You should also consider the content criteria that appeal to your target audience, including topics, style, and timing.

3- Engage followers and build relationships

Don’t just post content; engage your followers by responding to their comments, participating in conversations, and running contests. This helps build strong relationships with your audience and enhance their brand loyalty.

4- Performance measurement and decision making

Don’t forget the importance of measuring your social media performance using various analytics tools. Use data and metrics to evaluate the success of your strategy and identify opportunities for future improvement.

Social media management skills

There are several basic skills you must master as a social media manager:

1- Planning and organizing skills:

  • Develop strategic plans for content management and engagement.
  • Set clear and measurable goals.
  • Create a structured schedule for publishing content.

2- Content creation skills:

  • Producing various types of content (text, images, video, live broadcast).
  • Edit and improve content to meet followers’ expectations.
  • Creative thinking to create engaging and unique content.

3- Interaction and participation skills:

  • Participate in dialogues and interactions with target audiences.
  • Respond to followers’ comments quickly and appropriately.
  • Building positive relationships with influencers in the field.

4- Analysis and measurement skills:

  • Use statistical analysis tools to measure platform performance.
  • Make informed decisions based on the results of the analysis.
  • Interpret data and identify trends and directions.

5- Crisis management skills:

  • Maintaining brand reputation in difficult times.
  • Preparing emergency plans to deal with any potential crises.
  • Deal wisely with problems and negative comments.

6- Adaptation and continuous learning skills:

  • Keeping up with developments and trends in the world of social media.
  • Flexibility to adapt strategies according to market changes.
  • Learning from past experiences and developing successful practices.

Mastering these essential skills will help you manage social media platforms effectively and achieve your brand’s digital marketing goals. Feel free to ask any additional questions.

Tools and software for managing social media platforms

1 Social Media Management Skills: A Comprehensive Strategy 2025 - مدونة خطانا للتسويق الإلكتروني

There are a variety of tools and programs that are useful for managing social media platforms, including:

1- Content management and publishing tools:

  • Sprout Social
  • CoSchedule
  • Agorapulse
  • Hootsuite
  • Buffer

These tools help you schedule and manage posting across various social platforms efficiently and effectively.

2- Data analysis and statistics tools:

  • Instagram Insights
  • LinkedIn Analytics
  • Facebook Insights
  • Google Analytics
  • Twitter Analytics

These tools provide detailed reports on performance, engagement, and target audience to help you make informed decisions.

3- Content creation tools:

  • Adobe Premiere Pro
  • Adobe Photoshop
  • Unsplash
  • Canva
  • Giphy

These tools enable you to create engaging visual content, such as images and videos, which are essential for the success of social media platforms.

4- Participation and interaction management tools:

  • Commun.it
  • Tweetdeck
  • BuzzSumo
  • Crowdfire
  • Mention

These tools help monitor discussions, mentions, and interactions to improve responsiveness and build stronger relationships with followers.

5- Search and exploration tools:

  • FollowerWonk
  • SocialMention
  • Hashtagify
  • Buzzsumo
  • Keyhole

These tools enable you to discover trends, keywords, and key influencers in your niche to improve your strategy. Choosing the right combination of these tools will help you manage your social media platforms more efficiently and make informed decisions. Feel free to ask any additional questions.

How to become a social media account manager?

There are some basic steps to becoming a successful social media account manager:

1- Gaining experience and skills:

  • Gain experience in creating and managing engaging content across social platforms.
  • Learn the basics of digital marketing and social media.
  • Proficiency in using platform management and analysis tools.

2- Building a strong business portfolio:

  • Create active and influential accounts on social platforms.
  • Document your achievements and impact to increase reach and engagement.
  • Develop a list of clients or potential clients to demonstrate your expertise.

3- Develop a comprehensive strategy:

  • Design a comprehensive content plan to achieve client goals.
  • Analyze data and provide actionable recommendations.
  • Understanding clients’ business goals and models.

4- Efficiently manage operations:

  • Quickly monitor and manage interactions and comments.
  • Measure performance and prepare regular reports for clients.
  • Schedule and create content regularly.

5- Continuous development and learning:

  • Keeping up with the latest trends and practices in social marketing.
  • Get certificates and training courses to develop your skills.
  • Continuously improve strategies for testing new methods.

The most important characteristic of a successful social media account manager is the ability to plan and execute strategically, along with a deep understanding of analysis and measurement. Feel free to ask any additional questions.

What are the duties of a social media employee?

The duties of a Social Media Manager typically include the following:

1- Social Account Management:

  • Create and manage the company’s official accounts on major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Respond to followers’ inquiries and comments promptly and in a friendly manner.
  • Ensure consistent message and visual identity across all platforms.

2- Content creation and management:

  • Planning and supervising the creation of engaging and valuable content for followers (text, images, videos, live broadcasts).
  • Scheduling content publishing on platforms in line with your communication strategy.
  • Coordinate work with the marketing and creative team to produce content.

3- Implementing social marketing campaigns:

  • Develop strategies and plans for social media marketing campaigns.
  • Create and manage targeted advertising campaigns on platforms.
  • Measure and analyze campaign performance and report results.

4- Interaction and monitoring:

  • Monitor and respond to brand-related discussions and mentions.
  • Monitoring discussions and interactions on social media.
  • Participate in conversations and build positive relationships with followers.

5- Analysis and Report:

  • Analyzing data and statistics from social media accounts.
  • Preparing periodic reports on the performance of social media sites.
  • Providing recommendations to improve performance and strategy.

In general, a social media employee plays a pivotal role in managing and growing a company’s presence on social media platforms and building strong relationships with its target audience.

How can a social media employee measure the success of marketing campaigns on social platforms?

There are several ways a social media employee can measure the success of marketing campaigns on social platforms, including:

1- Engagement Metrics:

  • Number of posts (Likes, Comments, Shares).
  • Engagement Rate.
  • Number of clicks on links.
  • Video viewership rate.
  • Reach.

2- Performance Metrics:

  • Conversion Rate to website visits or sales.
  • Unsubscribe Rate.
  • Follower growth rate.
  • Number of new followers.

3- Sentiment Metrics:

  • Tone of comments and interactions (positive, negative, neutral).
  • Response rate to comments and messages.
  • Number of inquiries and complaints.

4- Consistency Metrics:

  • Publishing timing and optimal audience timing.
  • Consistency in visual identity and message.
  • Regularity of posting.

5- Value Metrics:

  • The financial value generated from sales and revenue.
  • Perceived brand value.
  • Reference value of campaigns.

The social media specialist collects and analyzes these metrics on a regular basis to evaluate campaign performance and identify areas for improvement. They also use this data to develop more effective marketing strategies for the future.

How Khutana E-Marketing and SEO Services can help you manage social media platforms or train teams.

Khutana, a e-marketing and search engine optimization company, helps manage social media platforms and train teams in the following ways:

1- Social media management from khutana e-marketing:

  • Develop a social media strategy that is appropriate for the client’s goals and target audience.
  • Implement targeted advertising campaigns on social platforms to increase reach and conversions.
  • Create and manage engaging and consistent content on major social platforms.
  • Analyze data and statistics and provide comprehensive performance reports.
  • Manage interaction with followers and engage them in a professional manner.
  • Continuous monitoring and continuous improvement of performance.

2- Training teams from khutana e-marketing:

  • Providing tips and guidance on best practices and current trends in social media marketing.
  • Covering essential topics such as social media strategy, content creation, engagement management, and performance measurement.
  • Develop team skills in using social media management tools and techniques.
  • Organizing training courses and workshops for the client’s marketing and social media team.
  • Providing technical support and ongoing consultations to the team if needed.

Through these services, Khutana offers assistance in developing and implementing an effective social marketing strategy and building the team’s capacity to manage social media platforms professionally. This contributes to achieving clients’ goals and enhancing their digital presence. Finally, successful social media management requires organized efforts and a focus on strategy, implementation, and measurement. By following these steps, you can enhance your brand’s digital presence and build strong relationships with your target audiences. You may also require training from experts in this field, and this is what Khutana’s team provides. You can contact us for more details, and we welcome your inquiries in the comments. Subscribe to our newsletter to stay up to date with our latest news.

Questions about the article “Social Media Management Skills: A Comprehensive Strategy 2025”


What is social media management skill?

Social media managers create and maintain brand promotion, company information, and marketing campaigns across multiple social media platforms. They also know the best social media metrics to focus on, which tools to use, and respond to questions and comments according to the company’s voice and guidelines.


What are the basics of social media management?

Social media management is the process of creating content, scheduling its publication, developing a strategy, engaging with users, increasing reach, and monitoring the performance of your company’s social media accounts. It enables you to build relationships with your subscribers and publish relevant posts.


Is social media management a difficult skill?

A successful social media manager can use both practical and soft skills to complete daily responsibilities such as: identifying the brand’s target audience, researching the most effective social media platforms and content to engage with the target audience, and tracking social media data and campaign results.


What are the skills of a social media specialist?

Encourage consumer participation on social media.
Developing social media strategies for the company.
Monitor online social media activity.
Implementing social media campaigns.
Identify opportunities to engage consumers.