How will Daylight Saving Time affect marketing and e-commerce in 2025?

With the arrival of summer, consumer behavior and purchasing patterns shift. These seasonal changes have a direct impact on marketing and retail strategies, so brands must be aware of them and prepare appropriately.

The Impact of Daylight Saving Time on Marketing and E-Commerce

1- Changing consumer habits in the summer

During the summer, people spend more time outdoors, and their lifestyles and daily activities change. For example, they spend more time at social gatherings and leisure activities, and less time at work and household activities. These changes impact their search and purchasing patterns.

2- Focus on seasonal products and services.

Consumers tend to seek out summer-specific products and services, such as entertainment, vacations, and travel. Therefore, brands should focus on these seasonal products and services in their marketing campaigns.

3- The optimal timing for advertising campaigns

There are specific times during the summer when advertising campaigns are most effective, such as school vacations and weekends. Brands should identify these most active periods and target them more effectively.

4- Visual marketing and sensory content

As consumers spend more time on social media during the summer, focusing on visual and sensory content (such as photos and videos) is more effective at capturing and engaging their attention. Read more about: How to Use Videos to Promote Your Brand

5- Mobile advertising campaigns

With summer travel and outings on the rise, mobile advertising campaigns (such as outdoor banners and mobile ads) become more effective in reaching your target audience.

Tips to increase sales on your online store this summer

There are several tips that can be applied to help increase sales on your online store during the summer season:

1- Identify seasonal products:

• Identify the most in-demand products during the summer, such as cosmetics, summer fashion, and entertainment products.
• Place these products in a prominent location on the site and organize them in an attractive manner.

2- Conduct attractive promotional campaigns:

• Offer attractive deals and discounts on summer products to encourage customers to buy.
• Organize raffles and giveaways to encourage customers to participate and purchase.

3- Improving the shopping experience:

• Provide fast and free shipping options to meet customer expectations.
• Make sure that browsing the site and completing the purchase process is quick and easy.
• Optimize product images and descriptions to make them more attractive.

Improving your online shopping experience

4- Targeting the summer market:

• Identify the most active population groups during the summer, such as families and youth.
• Target your advertising and marketing campaigns to these target groups.

5- Benefit from social media:

– Post engaging, entertaining, seasonal content on social media platforms.

– Engage your followers and engage them with summer content.

6- Data analysis and continuous improvement:

• Track the performance of sales and marketing campaigns and make necessary improvements.
• Use data to understand customer behavior and needs during the summer.

Implementing these tips comprehensively can help increase online store sales during the summer season.

What are the disadvantages of daylight saving time on marketing and business?

There are some disadvantages to daylight saving time that may affect marketing and commerce, the most important of which are:

1- Low productivity rate:

During the summer, employee productivity rates decrease due to vacations and recreational activities, which can affect the quality of service and responsiveness to customers.

2- Distracting customers:

With social and recreational activities on the rise in the summer, customers’ attention is more distracted, making it difficult to reach them effectively with traditional marketing campaigns.

3- Declining sales in some sectors:

Some sectors experience a decline in sales during the summer, such as clothing and furniture, as demand decreases during this period.

4- Increased operating costs:

Some operating costs, such as cooling and energy costs, may increase during the summer, which could put pressure on businesses’ profit margins.

5- Difficulty in planning and forecasting:

Seasonal changes in consumer behavior can make it difficult for businesses to accurately plan and forecast sales and demand.

6- Impact on supply chains:

Supply chains may face challenges during the summer, such as logistical difficulties and delivery delays, which could impact product availability.

Despite these drawbacks, understanding these challenges and planning well to address them can help businesses adapt and take advantage of seasonal opportunities during the summer.

Is daylight saving time beneficial for e-marketing and commerce?

Yes, daylight saving time can be beneficial for e-marketing and commerce in some ways, despite some of the challenges we mentioned earlier. Here are some of the positive aspects:

1- Increase online activity:

During the summer, people spend more time browsing the internet and shopping online, which provides greater opportunities for e-marketing.

2- Low cost of advertising campaigns:

Sometimes, the cost of online advertising may decrease during the summer due to lower demand for advertising during this period.

3- Increase access to potential customers:

With increased online activity during the summer, businesses can reach more potential customers through digital marketing campaigns.

4- Facilitating remote work:

Daylight saving time may facilitate remote work for marketing and business teams, improving productivity and flexibility.

5- Focus on entertainment and creative content:

During the summer, businesses can focus on creating more interactive and entertaining marketing content to capture customers’ attention.

Therefore, despite the challenges mentioned above, daylight saving time may provide opportunities for businesses to improve their online marketing and business activities.

How can Khutana E-Marketing and SEO help me promote during daylight saving time?

There are several ways Khutana E-Marketing and SEO can help you with your summer marketing:

1- Seasonal content strategy:

• Khutana will help you create entertaining and engaging content related to the summer season.
• This content will help you grab the attention of your target audience and increase their engagement.

2- Seasonal SEO:

• Based on this, you will optimize your website content and SEO processes to improve your ranking in search results.
• Khutana will analyze the most searched keywords during the summer.

3- Targeted seasonal advertising campaigns:

• The company will design advertising campaigns tailored to the summer season on platforms such as Google Ads and Facebook Ads.
• The right audience will be targeted and attractive ads will be created to encourage visits and sales.

4- Data analysis and making improvements:

• Using the data, you’ll be able to make necessary adjustments to your strategy and campaigns to achieve the best results.
• The company will track the performance of marketing campaigns and sales on a regular basis.

5- Reputation management and customer interaction:

• The company will help you manage customer feedback and engagement on social media platforms.
• This helps build trust and loyalty to your brand.

You can read more about brand reputation management. By implementing these services from Khutana, you’ll be able to implement successful marketing campaigns and improve your search engine visibility during the summer season, leading to increased sales and an expanded customer base.

Conclusion on E-commerce in Daylight Saving Time

Understanding and strategically leveraging these seasonal changes will help brands design successful summer marketing campaigns and achieve sales and engagement goals. You can connect with a team of SEO and digital marketing specialists at https://khutana.com.

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