How to Leverage the 2025 eSports World Cup in Marketing

Saudi Arabia is hosting the Esports World Cup, a golden opportunity for e-marketing and e-commerce businesses to capitalize on this major global event. In this article, we’ll explore the various ways you can leverage this event to grow your digital business. We’ll also learn more about the organizational details of the Esports World Cup and its importance to Saudi Arabia.

Leveraging the e-Sports World Cup for e-commerce

1- Digital Marketing and Influence:

• Launch targeted advertising campaigns on social media platforms and digital advertising tools.
• Partner with esports influencers to increase reach and credibility.
• Create event-specific content on social platforms and websites.

2- E-commerce and specialty products:

• Developing an online store to sell products related to e-sports and tournaments.
• Using the leading e-commerce platforms in the local market.
• Create loyalty programs and special incentives for fans and followers of the event.

3- Partnerships and cooperation:

• Partner with relevant brands to tap into their customer base.
• Collaborate with influencers and bloggers in this field to increase engagement and coverage.
• Seek opportunities for partnerships with tournament organizers or participating clubs.

4- Data analysis and customization:

• Focus on improving user experience and engagement to increase loyalty and interest.
• Use this data to customize offers and content to meet their needs.
• Collect and analyze data about event audiences and their behaviors.

Digital Marketing During the eSports World Cup in Saudi Arabia:

1- Marketing content strategy:

• Create specialized promotional content for eSports and tournaments on popular social media platforms in Saudi Arabia, such as Twitter, Snapchat, and Instagram.
• Collaborate with gaming influencers to spread content and raise awareness.
• Producing motivational videos and news reports about the tournament and the participating teams.

2- Advertising campaigns:

• Launching social media advertising campaigns to introduce the tournament to the Saudi public and attract followers.
• Purchasing targeted ads on digital streaming platforms like YouTube to target esports audiences.
• Collaborate with local platforms like Facebook Games to reach a Saudi user base.

3- Community participation:

• Organizing pilot events and tournaments in shopping malls and sports clubs to promote direct interaction.
• Engaging local influencers and celebrities to increase awareness and inclusion in Saudi society.

These integrated digital marketing strategies will help effectively promote the eSports World Cup in Saudi Arabia and boost participation and attendance.

The eSports World Cup arrives in Riyadh.

Reflecting Saudi Arabia’s commitment to developing the eSports industry and supporting this promising sector, Riyadh will host the first eSports World Cup from July 4 to 14, 2024. This massive sporting event will feature 32 teams from around the world competing in various esports games with a total prize pool of up to $15 million.

The eSports World Cup is the first tournament of its kind in the world.

The eSports World Cup is the first tournament of its kind in the world and is part of Saudi Arabia’s ongoing efforts to develop and grow the technology and eSports sector within the Kingdom. The tournament aims to highlight this promising field and attract more investment and talent globally.

A strategic partnership between Saudi Telecom Company (STC) and the World Esports Cup Foundation

There is a strategic partnership between Saudi Telecom Company (STC) and the World Esports Cup Foundation.

• The partnership seeks to encourage and develop the eSports sector in Saudi Arabia and capitalize on the economic and entertainment opportunities available in this field.
• This partnership comes as part of the Kingdom’s efforts to diversify sources of income and invest in promising sectors, particularly technology and e-sports.
• stc will broadcast the eSports World Cup events in the Kingdom, in addition to supporting the necessary infrastructure.
• The eSports World Cup will host tournaments in Saudi Arabia, promoting the participation of Saudi gamers.
• The partnership aims to enhance and develop the e-sector in the Kingdom of Saudi Arabia.

Organizational details for the eSports World Cup in Saudi Arabia

The tournament will feature 32 teams from around the world, competing in popular esports games such as Dota 2, League of Legends, and Counter-Strike: Global Offensive. Matches will be held in several stages leading up to the final on July 14. The event is expected to attract a large audience from both inside and outside Saudi Arabia, in addition to a wide global online following.

The importance of the tournament for Saudi Arabia:

Hosting this tournament falls within the framework of the Kingdom’s Vision 2030, which aims to diversify the Saudi economy and develop new sectors such as technology and creative industries. The esports sector is a promising area of growing interest for Saudi Arabia, given the opportunities it offers to attract investment and talent and enhance the Kingdom’s international image. Riyadh’s hosting of the Esports World Cup reflects Saudi Arabia’s ambitions in this field and the efforts made to strengthen the Kingdom’s position on the map of this emerging global industry. This event is expected to mark a turning point in the development of the esports sector within Saudi Arabia and the region.

Khutana Company for Electronic Marketing Services and Search Engine Optimization

Khutana is a leading digital marketing and search engine optimization company that helps you achieve your marketing goals. Khutana’s digital marketing and search engine optimization services are the most important features. Here are the most important features of Khutana’s digital marketing and search engine optimization services:

1- Experience and competence:

• Khutana was founded in 2020 and has a team with extensive experience in digital marketing and search engine optimization.
• The company has obtained international certificates and accreditations in these fields, which confirms the competence of its team.

2- Integrated approach:

• Khutana offers integrated solutions including search engine marketing, content marketing, social media marketing, and e-commerce.
• This integrated approach ensures that its clients achieve the best results and achieve their marketing goals.

3- Focus on results:

• Khutana is committed to achieving tangible results for its clients, such as increased traffic, improved search engine rankings, and increased sales.
• The company measures and tracks campaign performance periodically to ensure that the desired goals are achieved.

4- Flexibility and adaptability:

• The company keeps abreast of the ongoing changes in digital marketing technologies and is constantly updating its strategies.
• Khutana is distinguished by its ability to adapt to different customer requirements and provide customized solutions for each sector.

5- Commitment to professional ethics:

• The company is committed to data privacy and responsible marketing practices.
• Khutana is committed to the highest standards of quality and integrity in providing its services to customers.

With these combined features, Khutana succeeds in providing integrated and effective digital marketing solutions that help its clients achieve their goals and enhance their digital presence. Connect with a select group of experts in the field of digital marketing and search engine optimization.

What are the most important broadcast and registration channels for the 2025 eSports World Cup in Saudi Arabia?

Here are the main broadcast and registration channels for the eSports World Cup:

1- TV channels:

• MBC Action: Provides live coverage of all tournament matches.
• MBC Games: broadcasts all events and competitions live.

2- Digital broadcasting platforms:

• Facebook Games: Deliver content in multiple languages ​​to enable fans from different cultures to follow.
• Twitch: The tournament is broadcast in over 20 different languages ​​to reach a wide global audience.
• YouTube: Provides live streaming and recordings of all matches and events.

These diverse channels and platforms ensure that the eSports World Cup reaches the widest possible audience around the world, offering a comprehensive, multilingual viewing experience. The eSports World Cup in Saudi Arabia is a unique opportunity for companies to grow their digital businesses. By implementing digital marketing and e-commerce strategies, partnerships and collaborations, data analysis, and personalization, you can capitalize on this highly anticipated global event.

---

Questions about the article How to Leverage the 2025 eSports World Cup in Marketing