Content writing is not a random process but an organized process that requires careful planning and a deep understanding of the target audience and the goals to be achieved. To ensure the provision of high-quality and effective content, several stages must be passed before starting to write. In this article, we will review these stages in detail.

1- Determine the purpose of the content

The first and most important step is to define the purpose of the content. You should ask yourself: What is the purpose of this content? Is it to educate? To promote? To attract customers? Or to enhance the position of the brand?

Content objectives:

  • Audience loyalty and attachment to the brand
  • Resell to the same customer
  • Increase web visits
  • Brand awareness
  • Increase sales
  • Increase engagement

Defining a goal helps determine the appropriate tone, style, and content to achieve it.

Types of Content Writing Objectives

Think Big – Act Small A big goal, for example, is for the brand to be the most famous in its field. This requires the content writer to divide the goal into small tasks to succeed in achieving it. He creates a content brief file that collects all the information. We will discuss how to create the brief correctly in a later article.

2- Understanding the target audience

1 6 Pre-Content Writing Steps to Ensure Your Content Is Successful From the Start - مدونة خطانا للتسويق الإلكتروني

Knowing who your target audience is is essential to writing effective content. You must have a clear idea of

  • their preferred language voice tone
  • The problems they face
  • Age group
  • Interests
  • Sex

Tools like Google Analytics or audience surveys can be used to get this information. On social media platforms, there are performance indicators for each platform, for example, on Facebook, you can find insights where you can find out who is following the brand page you want to write content about, in terms of age, gender, and country. Of course, you can find out from the page’s editor. We divide the following audience into personalities, each personality has a distinct way of writing. Content targeting teenagers is different from content targeting mothers or the elderly, as each personality has a different way of writing.

Define the persona

In content writing, personas are an important tool to enhance the effectiveness of content and make it more relevant to the target audience. A persona is a semi-fictional representation of a specific audience segment, designed based on real data and in-depth analysis of the needs, interests, and behaviors of that segment. By creating an accurate persona, writers can determine the tone, style, and content that will most appeal to the target audience. This helps in writing personalized content that resonates better with readers, increasing their engagement and brand loyalty.

In general, personas make the content writing process more targeted and effective, which increases the chances of success of the marketing strategy. More than one persona can be targeted in one piece of content. We found this in Juhayna’s ads, for example, which always target mothers, but in one of its recent ads we find the presence of more than one elderly persona, which was played by Maged El Kedwany, the athlete’s role was played by Big Ramy, and so on.

3- Research and information gathering

Before writing any content, you should do thorough research on the topic. Read articles, books, and studies, and look for up-to-date statistics and information. This ensures that your content is accurate and reliable. Research also helps in generating new ideas and enriching the content.

How do content writers generally get information when writing content?

  • We ask the client directly. The client is supposed to provide a content brief.
  • It can be done through the mediator of social media pages.
  • From competitors’ pages also accounts and reviews.
  • From the account through the audience’s comments.
  • From followers’ reviews and opinions.

4- Competitor analysis

It is important to know what your competitors are offering in the same niche. Reading their articles and noting their strengths and weaknesses can give you a competitive advantage. Try to find gaps in the content they offer and exploit them to offer something unique and distinctive.

SWOT Analysis:

SWOT analysis is a powerful tool used in competitor analysis to identify the strengths, weaknesses, opportunities, and threats that a company faces in the market. Through this analysis, companies can understand what makes their competitors successful and identify areas that can be improved in their strategies. For example, strengths could include high-quality products or a strong reputation, while weaknesses might include poor customer service or high prices. Opportunities, on the other hand, help uncover emerging trends in the market or gaps that can be exploited, while threats might include intense competition or changes in government policies. By using SWOT analysis, companies can develop effective strategies to improve their competitive position and achieve sustainable growth.

5- Choosing keywords

Keywords are the foundation of search engine optimization (SEO). Using tools like Google Keyword Planner or SEMrush, you can identify keywords that are relevant to your topic and that your audience is searching for the most. Using these keywords wisely in your content will boost your article’s visibility in search results.

Sources for getting keywords when writing content

When writing content, keywords are essential for search engine optimization (SEO) and attracting your target audience. Several sources can be used to find effective keywords:

1- Google Keyword Planner:

A free tool from Google that lets you search for new keywords and see the search volume and competition for them.

2- SEMrush:

A powerful tool that provides comprehensive keyword analytics, including search volume, keyword difficulty, and competitors using it.

3- Ahrefs:

Backlink analysis tool that also includes keyword research and content performance monitoring.

4- Ubersuggest:

A free tool that helps you find new keywords and suggest content ideas based on the most searched keywords.

Allows you to see current search trends and analyze the popularity of certain keywords over time.

6- Answer The Public:

A tool that gives you an idea of ​​the questions and queries people are asking about a particular topic, helping you find long-tail keywords.

7- Keywordtool.io:

Provides keyword suggestions from various search engines like Google, YouTube, Amazon, etc.

8- Your competitors:

Analyzing your competitors’ content and knowing what keywords they are using can provide you with valuable insights.

9- Site Analytics (Google Analytics):

It provides you with data on the keywords that are actually bringing visitors to your site, helping you optimize your content based on what your audience is searching for.

Using these sources, you can find relevant and effective keywords, which will boost your content’s visibility in search results and increase audience engagement.

6- Determine the content structure

Having a clear structure for your essay helps you organize your ideas and present them smoothly. The structure can include an introduction, main points, sub-points, and a conclusion. Determining the structure in advance helps you write your essay quickly and effectively.

7- Develop a business plan

Setting a timeline for completing the article helps achieve commitment and discipline. The work can be broken down into small parts such as research, writing the first draft, editing, and adding visual elements. This helps avoid stress and last-minute rushing. By following these steps, you can ensure that you write high-quality and effective content that meets the needs of your target audience and achieves your marketing goals. You can read more: A comprehensive guide to the types of marketing content and writing marketing Content 2024 If you are looking for a team to help enhance your digital presence and the success of your online business, you can seek the help of experts in the field of electronic marketing and content writing at Khutana Company for electronic marketing services and search engine optimization. Contact us now for inquiries and free consultation.

Khutana E-Marketing Services and Content Writing

Khutana Digital Marketing Services Company plays a vital role in the world of content writing by providing integrated and innovative solutions that meet the needs of clients in the growing digital market. The company develops customized content strategies, combining creativity and accurate analysis to ensure that clients’ marketing goals are achieved. With its specialized team and experts in search engine optimization (SEO), Khutana writes high-quality content that attracts the target audience and increases their engagement and loyalty. In addition, the company relies on the latest tools and technologies to analyze performance and flexibly adjust strategies to ensure the continued success of marketing campaigns. Thanks to this comprehensive approach, Khutana has become a trusted partner for companies seeking to excel in the competitive digital market.

Concluding paragraph about the stages before writing the content

Pre-content writing stages are an essential part of the process of creating effective and successful content. By setting goals, understanding your target audience, conducting necessary research, analyzing competitors, choosing keywords, defining the content structure, and developing a solid action plan, it becomes possible to write distinctive content that achieves the desired impact. Following these steps carefully ensures the delivery of coherent, engaging content that is capable of achieving tangible results. So, always make sure to invest in these preparatory stages to ensure the success of your content writing strategies and attract your target audience.

We value your valuable opinions and feedback! If you have any ideas, questions, or experiences related to the pre-content writing stages, we would love to hear from you. Your participation helps us improve and develop our content to better meet your needs. Feel free to leave a comment below and join the discussion. We look forward to reading your comments and interacting with you!

Questions about the article 6 stages before writing content to ensure the success of your content from the beginning


What are the seven stages of writing?

The writing process, according to the E-Learning Foundation’s ‘Improving Literacy in Key Stage 2’ guidance report, can be broken down into 7 stages: planning, drafting, sharing, assessing, revising, editing, and publishing.


What are the five steps to prewriting?

While many writers make plans before they start writing, there are many other effective pre-writing activities. We often call these pre-writing strategies “brainstorming techniques.” Five useful strategies are: list, cluster, free-write, iteration, and asking the six journalists’ questions.


What are the stages of content writing?

Study your target audience.
Choose the appropriate method.
Think of topic ideas.
Search for the topic you have chosen.
Outline your essay.
Edit and review it.